KLUR

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KLUR
Wichita Falls, Texas

Broadcast area	Wichita Falls metropolitan area
Frequency	99.9 MHz
Branding	99.9 KLUR
Programming
Format	Modern country
Affiliations	Westwood One
Ownership
Owner	Cumulus Media (Cumulus Licensing LLC)
Sister stations	KOLI, KQXC, KYYI
History
First air date	April 14, 1963 (1963-04-14)
Technical information^[1]
Licensing authority	FCC
Facility ID	58741
Class	C1
ERP	100,000 watts
HAAT	246.3 meters (808 ft)
Transmitter coordinates	33°54′04″N 98°32′24″W / 33.901°N 98.540°W / 33.901; -98.540
Links
Public license information	Public file LMS
Webcast	Listen live
Website	klur.com

KLUR (99.9 FM) is a radio station serving Wichita Falls, Texas, and vicinity with a country music format. It is under ownership of Cumulus Media.

History

Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after on April 14, 1963.^[2] The station was built and originally owned by Fred Marks, CEO of Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997.

The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, Jim Russell, and Gary Walker.

External links

99.9 KLUR - official website
Facility details for Facility ID 58741 (KLUR) in the FCC Licensing and Management System

KLUR in Nielsen Audio's FM station database

Radio stations in the Wichita Falls metropolitan area (Texas)

By AM frequency

1290
1490

By FM frequency

LPFM	93.5 102.9 103.3 107.9
Translators	88.3 92.5 96.3 100.5

NOAA Weather Radio
frequency

By call sign

Defunct

Nearby regions: Abilene; Dallas–Fort Worth; Lawton; Oklahoma City; Sherman–Denison

See also: List of radio stations in Texas

v t e Country radio stations in the state of Texas
Stations	KABW – Baird KACQ – Lometa KACT – Andrews KACT-FM – Andrews KAGG – Madisonville KAJA – San Antonio KALP – Alpine KAML – Kenedy-Karnes City KARX – Canyon KASE-FM – Austin KATP – Amarillo KATX – Eastland KAUM – Colorado City KAYD-FM - Silsbee KBCT – Waco KBCY – Tye KBEC – Waxahachie KBEY – Burnet KBHT - Bellmead KBQQ – Smiley KBST-FM – Big Spring KBUK – La Grange KCKL – Malakoff KCKM – Monahans KCLW – Hamilton KCTX-FM – Childress KCUN-LP - Livingston KCWM – Hondo KCYY – San Antonio KDCD – San Angelo KDDD-FM – Dumas KDHN – Dimmitt KDLK-FM – Del Rio KDNZ – Pecos KDRX – Laughlin Air Force Base KEAN-FM – Abilene KEKR - Mexia KEON – Ganado KERC – Kermit KEYE – Perryton KFLP-FM – Floydada KFST-FM – Fort Stockton KFTX – Kingsville KFWR – Jacksboro KFYN-FM – Detroit KGAS-FM – Carthage KGKL-FM – San Angelo KGNC-FM – Amarillo KHBR – Hillsboro KHDY – Clarksville KHEY-FM – El Paso KHFX – Cleburne KHKX – Odessa KHLB – Mason KHOS-FM – Sonora KIBQ – Austwell KIKT – Cooper KILT-FM – Houston KIMP – Mount Pleasant KIUN – Pecos KIVY-FM – Crockett KIXS – Victoria KJCS – Nacogdoches KKBQ – Pasadena KKCN – Ballinger KKLY – El Paso KKUS – Tyler KKYN-FM – Plainview KKYR-FM – Texarkana KKYX – San Antonio KLLL-FM – Lubbock KLSR-FM – Memphis KLUR – Wichita Falls KLXK – Breckenridge KMBL – Junction KMHT – Marshall KMIL – Cameron KMKT – Bells KMOO-FM – Mineola KMVL-FM – Madisonville KMWX – Abilene KNAF – Fredericksburg KNAF-FM – Fredericksburg KNAL - Port Lavaca KNEL-FM – Brady KNES – Fairfield KNFM – Midland KNUE – Tyler KNUZ – San Saba KOLI – Electra KOLJ – Quanah KOMX – Pampa KORA-FM – Bryan KORQ - Winters KOXE – Brownwood KOYN – Paris KPAN – Hereford KPAN-FM – Hereford KPET – Lamesa KPIR – Granbury KPLX – Fort Worth KPSO-FM – Falfurrias KPUR-FM - Claude KQBB – Center KQBQ – Meyersville KQBR – Lubbock KQTY-FM – Borger KRBL – Idalou KRMX – Marlin KRNH – Kerrville KRPT – Devine KRRG – Laredo KRUN – Ballinger KRVA-FM - Campbell KRVF – Kerens KRXT – Rockdale KRYS-FM – Corpus Christi KSAM-FM – Huntsville KSAQ – Charlotte KSCH – Sulphur Springs KSCN – Pittsburg KSCK-LP – Sterling City KSCS – Fort Worth KSEM – Seminole KSLI – Abilene KSNY-FM – Snyder KSSL – Post KSTA – Coleman KSTV-FM – Dublin KTEX – Mercedes KTFW-FM – Glen Rose KTHP – Hemphill KTKO – Beeville KTTX – Brenham KTTY - New Boston KTWL – Hempstead KTXM – Hallettsville KUFA – Hebbronville KUKA – Driscoll KULM-FM – Columbus KULP – El Campo KUSJ – Harker Heights KUZN – Centerville KVET-FM – Austin KVLG – La Grange KVMC – Colorado City KVMK – Wheelock KVRP-FM – Haskell KVST – Huntsville KVWC-FM - Vernon KWBC – College Station KWBF - Lubbock KWBY-FM - Ranger KWED – Seguin KWFS-FM – Wichita Falls KWPW - Robinson/Waco KWRD – Henderson KWYU – Christine KXDJ – Spearman KXEZ-Farmersville KXOX – Sweetwater KXXN - Iowa Park KYKK – Junction KYKM – Yoakum KYKR – Beaumont KYKS – Lufkin KYKX – Longview KYOX - Comanche KYXX – Ozona KYYK – Palestine KYYW – Abilene KZAH - Harper WACO-FM – Waco WTAW-FM - Buffalo
Defunct	KDLP-LP – Ace KOGT – Orange KRHC – Burnet KSEY-FM – Seymour KSTB – Crystal Beach KTON – Belton KUOL – San Marcos
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas

v t e Cumulus Media
AM radio stations	KAAY KABC KAOK KARN KBED KBGG KBOI KCMO KCSF KCUB KESP KFAY KFOG KFRU KIKR KKAT KKOB KKOH KLIF KLIK KMAJ KMJ KNBR KNML KPUR KSFO KTBL KTCK KTCT KTIK KTOP KTUC KUGN KVOR KWPN KZAC KYNG WAAV WAPI WARM WAYS WBAP WBBF WBBW WCOA WDUZ WEEX WFAS WFNC WFTW WGOC WGOK WGOW WGPC WHGB WHLD WJBC WJCW WJOX WJR WJRW WKY WLAW WLBY WLS WLWI WMAC WMSP WNAM WNML WOSH WPIC WPRO WPRV WRQX WRIE WSBA WSBN WSKO WTKA WTMA WTRX WUMP WVEL WVLK WVNN WWCK WXLM WXNT WXOK WXQW WXSM WYMB WYNN
FM radio stations	K279BI KAMO-FM KARN-FM KARX KATC-FM KATM KATT-FM KAYD-FM KBBM KBBQ-FM KBBY-FM KBCY KBEE KBER KBIU KBOI-FM KBUL-FM KBXR KCDD KCFX KCHZ KCJK KCMO-FM KDJK KDRF KDVV KEHK KENZ KGGO KHAY KHKI KHKK KHOP KHTB KHXS KHYT KIIM-FM KIPR KIZN KJJY KJMO KJOY KKEG KKFM KKGB KKGL KKMG KKND KKOB-FM KKPK KKWD KLAL KLUR KMAJ-FM KMCK-FM KMEZ KMGA KMGV KMJ-FM KMJJ-FM KMJK KNBR-FM KNEK-FM KNEV KNRQ KNSH KOBQ KOLI KOMS KOQL KPLA KPLX KPUR-FM KQFC KQHN KQIZ-FM KQLK KQRS-FM KQSM-FM KQXC-FM KQXL-FM KQXY-FM KRBE KRMD-FM KRMW KRRQ KRST KRUZ KSAN KSCS KSKS KSMB KSZR KTCK-FM KTCX KTLT KTOP-FM KUBL-FM KUJZ KURB KVMA-FM KVYB KWIC KWIN KWNN KWQW KWYE KWYL KXKC KXXR KYIS KYKZ KYYI KZEL-FM KZJF KZRK-FM WABD WAOA-FM WAQX-FM WARM-FM WBAP-FM WBHD WBHT WBLX-FM WBNQ WBSX WBWN WBZE WBZF WCMG WCTO WDAI WDEN-FM WDLT-FM WDUZ-FM WDVD WDZZ-FM WEAN-FM WEAS-FM WEDG WEMX WFBE WFMS WFTK WFYR WGFX WGKX WGLF WGLO WGNI WGOW-FM WGRF WGRR WGVX WHBX WHHY-FM WHKR WHNN WHOT-FM WHRP WHTS WHTT-FM WILZ WIOG WIOV-FM WIVK-FM WIWF WIXO WIXV WJBC-FM WJCL-FM WJEZ WJJK WJOX-FM WJQX WJTQ WKDF WKHX-FM WKIM WKKO WKLQ WKOR-FM WKOS WKQX WKQZ WKRU WKSM WKXS-FM WLAV-FM WLAW-FM WLCS WLEV WLFF WLLF WLS-FM WLTO WLUP WLWI-FM WLXC WLXX WLZN WMAL-FM WMDH-FM WMEZ WMGB WMGL WMGS WMGU WMIM WMNX WMOS¹ WMXS WMXT WMXU WNCV WNDX WNKT WNML-FM WNMQ WNNF WNNK-FM WNNX WNTQ WNTR WODE-FM WOFX-FM WOGB WOGT WOKI WOMG WORC-FM WPEZ WPKR WPRO-FM WQGN-FM WQHZ WQKL WQLH WQPD WQQK WQQO WQSM WQUT WQXA-FM WQXK WRBO WRCQ WRKN WROK-FM WRQN WRQQ WRRM WRRX WSEA WSJR WSKZ WSM-FM WSMS WSOX WSSX-FM WSYN WTCB WTNR WTPA-FM WTYB WUHT WVBO WVIB WVLK-FM WVNN-FM WWCK-FM WWFF-FM WWFN-FM WWFX WWIZ WWKI WWKL WWKX WWLD WWLI WWLS-FM WWWM-FM WWQQ-FM WWSN WWTN WWWQ WWWW-FM WWWX WWWZ WWYY WXBM-FM WXFX WXKC WXKR WXKR-HD2/W264AK WXLO WXMX WXTA WXZZ WYFM WYNN-FM WYZB WZNS WZPL WZPW WZRH WZRR WZYP
Radio networks	Arkansas Radio Network Infinity Sports Network* Titans Radio Network Westwood One (see navpage)
Last Bastion Station Trust (stations de facto managed by Cumulus)	KOKY KPZK-FM
Online assets	Country Weekly
Forerunner companies	Citadel Broadcasting Cumulus Media Networks Susquehanna Radio Corporation
¹ = Operated by Mohegan Sun under an LMA. * = Owned by Audacy, Inc., disstributed by Cumulus.

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↑ "Facility Technical Data for KLUR". Licensing and Management System. Federal Communications Commission.
↑ "Station KLUR On Air Sunday". Wichita Falls Times. Wichita Falls, Texas. April 14, 1963. p. 3A. Retrieved November 25, 2025 – via Newspapers.com.