WBUV

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Wikipedia

WBUV
Broadcast areaGulfport-Biloxi-Pascagoula
Frequency104.9 MHz
BrandingNews Talk 104.9 FM
Programming
LanguageEnglish
FormatConservative talk
AffiliationsFox News Radio
Ownership
Owner
WKNN-FM, WMJY, WQYZ
History
First air date
June 1, 1964 (1964-06-01)
Former call signs
  • WACY-FM (1964–1967)
  • WCIS-FM (1967–1978)
  • WKKY (1978–1991)
  • WUNI (1991)
  • WZBA (1991–1995)
  • WYOK (1995–1999)
  • WDWG (1999–2001)
  • WBUB-FM (2001–2003)[1]
Call sign meaning
"Bubba"
Technical information[2]
Licensing authority
FCC
Facility ID29687
ClassC2
ERP16,000 watts
HAAT268 meters (879 ft)
Transmitter coordinates
30°29′09.70″N 88°42′53.10″W / 30.4860278°N 88.7147500°W / 30.4860278; -88.7147500
Links
Public license information
WebcastListen live (via iHeartRadio)
Websitenewstalk1049.iheart.com

WBUV (104.9 FM, "News Radio 104.9 FM") is a commercial radio station licensed to Moss Point, Mississippi, United States, and serving the Gulfport–Biloxi-Pascagoula radio market. Owned by iHeartMedia, the station broadcasts a conservative talk format. The studios and offices are on DeBuys Road in Biloxi.

WBUV's transmitter is located off of Mississippi State Highway 57 in Vancleave.

History

The station first signed on the air on June 1, 1964. It was a country music station, WBUB, based in Mobile, Alabama. In 1998, the station was acquired by Clear Channel Communications (forerunner to today's iHeartMedia).[3] Clear Channel moved the signal to the Biloxi-Gulfport-Pascagoula market.

It became WBUV, which started as an urban contemporary outlet known as "V104.9." The station played Hip Hop, R&B, and on Sundays, Urban Gospel. The station also hosted the nationally syndicated Doug Banks Morning Show and later the Russ Parr Morning Show. The station competed with WJZD (Gulfport, Mississippi) and WBLX (Mobile, Alabama) in the Alabama/Mississippi Gulf Coast's urban contemporary market.

Following Hurricane Katrina in 2005, the station began to broadcast 24-hour news and information to keep the community up-to-date on the storm recovery efforts. That prompted iHeartMedia to continue the talk format even after most communities had returned to normal. The station has risen to be one of the top-ranked stations along the Coast.

Since Hurricane Katrina, the station has undergone various talk show host changes. Kipp Gregory left the station in 2012 and moved to FM 103.1. He was replaced by Steve Taylor and Mike Mankiewicz. Shortly after Kipp left, the Michael Savage show, Clark Howard, and Todd Schnitt were removed from the lineup. New programs at the time were Sean Hannity and Andy Dean. The Andy Dean Show was removed after one year in 2014 and replaced with the Joe Pags show from 5-8 pm, followed by the 8-11 pm Mark Levin show introduced during the winter of 2014-15. Joe Pags last show on 104.9 was in July 2015 when it was replaced with the Megan McCain show.

In August 2018, Steve Taylor and Mike Mankiewicz departed the show for the station as the local Gulfcoast Morning Show came to an end. It replaced by Gordon Deal and America's First News. The station now has syndicated shows all day on weekdays, with local inserts of Gulf-area news and weather.

Programming

WBUV's weekday schedule consists of nationally syndicated conservative talk shows. WBUV also carries Southern Miss Football and New Orleans Pelicans basketball.

References

  1. ↑ "Call Sign History". Licensing and Management System. United States Federal Communications Commission, audio division. Retrieved August 11, 2025.
  2. ↑ "Facility Technical Data for WBUV". Licensing and Management System. Federal Communications Commission.
  3. ↑ Broadcasting Yearbook 2010 page D-318, Broadcasting & Cable