Perion Network

❧

Wikipedia

Perion Network Ltd.
Company typePublic
Nasdaq: PERI, TASE: PERI
IndustryInternet
FounderYaron Adler
Ofer Adler
HeadquartersTel Aviv, Israel
Area served
Worldwide
Key people
Tal Jacobson (CEO)
Elad Tzubery (CFO)
ProductsPerion One Omnichannel Advertising Platform
RevenueIncrease US$ 743.16 million (2023)
Increase US$117.41 million (2023)
Number of employees
420 (as of June 2024)[1]
Websiteperion.com

Perion Network Ltd. is a publicly traded advertising technology company that provides digital advertising technology solutions to advertisers, agencies, retailers, and publishers.[2] Its core offerings are delivered through Perion One, a unified omnichannel advertising platform designed to support campaign planning, activation, optimisation, and measurement across channels and verticals including connected television (CTV), digital out-of-home (DOOH), display, video advertising, as well as retail media and commerce solutions.[3] The company is headquartered in Tel Aviv, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, Montréal and Kyiv.[4] Perion is listed on the Nasdaq Stock Market under the ticker symbol PERI.[5]

Services

Perion provides digital advertising technology and services for advertisers, agencies, retailers, and publishers through its unified advertising platform and related solutions.

Perion One

Perion One is a unified omnichannel advertising platform that consolidates Perion’s technologies into a single solution for planning, activating, optimizing, and measuring digital advertising campaigns across multiple channels, including connected television, display, video, audio, and digital out-of-home advertising. The platform integrates artificial intelligence to connect data, creative, and media execution across channels. [6]

Solutions for advertisers, brands and agencies

Perion provides digital advertising solutions that enable advertisers to execute campaigns and analyze performance across a range of channels:

  • Connected Television (CTV): Perion One includes capabilities for managing and delivering connected television advertising. [7]
  • Digital out-of-home (DOOH): Perion offers DOOH advertising capabilities as part of its omnichannel platform. [8]
  • Display and video advertising: Perion One supports programmatic and direct campaigns across web and mobile inventory. [9]
  • Retail and commerce media solutions:Perion provides retail and commerce media advertising solutions intended to help brands and agencies reach consumers using retailer first-party data and measure performance across digital channels. [10]
  • Retail media and Commerce integrations: Perion announced a strategic partnership with Albertsons Media Collective that enables advertisers to activate against Albertsons’ purchase-based first-party audiences across display and DOOH formats, expanding its retail media capabilities. [11][12]
  • Retail partner networks: Perion has joined the Walmart Connect Partner Network to give brands access to Walmart Connect’s omnichannel media solutions and closed-loop measurement as part of its retail and commerce media offering. [13]

Solutions for publishers

Perion provides technology and monetisation solutions for publishers, including supply-side capabilities that support web, video, connected television, and digital out-of-home inventory. These tools help maximise publisher revenue and manage programmatic demand. [14]

AI-powered optimization

Outmax is Perion’s outcome-driven AI (artificial intelligence) performance algorithm, designed to optimize advertising campaigns in real time across digital channels by adapting to business goals and performance signals. [15]

Mergers and acquisitions

In 2025, Perion acquired the AI platform Greenbids for $65 million to expand its AI-based campaign optimization capabilities across major digital channels.[16][17]

In 2023, Perion acquired Montreal-based digital out-of-home (DOOH) advertising platform Hivestack for $100 million in cash, expanding Perion's presence in programmatic out-of-home advertising.[18][19][20]

In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million.[21][22]

In July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ.[23]

In January 2020, Perion acquired Content IQ, a New York-based startup that focused on optimizing digital advertising through cookie-less tracking and analytics.[24]

In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provided ad performance analytics service, for $3.5 million.[25][26]

In December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million.[27][28]

In February 2015, Perion acquired MakeMeReach, a platform that helped app developers with social media advertising, for $15 million.[29][30]

In June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services.[31][32][33] After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers.[34]

In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million.[35][36][37]

In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million.[38][39] SweetPacks specialized in producing a range of downloadable content for daily use.[40]

In August 2011, Perion acquired the Redmond-based Smilebox for $25 million.[41] Smilebox was an application designed for creating slideshows, e-cards, invitations, and other digital photo albums.[42][43]

History

Perion was founded in 1999 by cousins Yaron and Ofer Adler.[44][45] Soon after its founding, they raised $3.3 million in funding from private and institutional investors. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007.[44][46]

Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO.[47]

In November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity.[48]

2014-2017

In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications.[49]

In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms.[50]

In September 2016, Josef Mandelbaum stepped down as CEO of Perion.[51][52] During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million.[51]

In April 2017, Doron Gerstel assumed the role of CEO.[53] Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency".[54] This period also saw the company broaden its reach into the digital television advertising sector.[55]

2018-2020

In October 2018, Perion's platform, MakeMeReach, received Google certification.[56]

In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising.[57]

2021-2022

In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google.[58]

In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award.[59]

In August 2022, Perion received the Stevie Award in the artificial intelligence category.[60]

In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy.[61]

2023-2024

In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023.[62]

In June 2024, Perion announced significant layoffs as part of a cost-cutting initiative. The decision came after Microsoft's further actions to completely remove several advertisers from its Bing network, which severely harmed Perion's revenues. As a result, Perion decided to eliminate 35 jobs, primarily within its search division in Israel. This reduction represented 15% of the company's Israeli workforce, which numbered 230 employees out of a total of 650 globally.[63]

The impact of Microsoft's decisions was substantial, with Perion's revenue from its collaboration with Microsoft projected to fall to less than 5% of its total revenue in the latter half of 2024. Previously, revenue from Bing had formed a substantial part of Perion's income. For the second quarter of 2024, Perion's revenues were anticipated to be between $106 million and $108 million, with annual revenues expected to decrease to approximately half a billion dollars.[63]

See also

References

  1. ↑ Habib-Valdhorn, Shiri (14 March 2021). "770% of the downturn: Perion is supported by the recovery of the digital advertising market and technological hype". Globes (in Hebrew). Retrieved 8 July 2021.
  2. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  3. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  4. ↑ "Perion Network Ltd. – Contact". Perion. Retrieved 30 January 2026.
  5. ↑ "Perion Network Ltd. – Investor FAQ". Perion. Retrieved 30 January 2026.
  6. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  7. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  8. ↑ "Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns". Business Wire. Retrieved 30 January 2026.
  9. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  10. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  11. ↑ "Perion and Albertsons Media Collective to Unlock First-Party Retail Audiences Through High-Impact Display and DOOH Campaigns". Business Wire. Retrieved 30 January 2026.
  12. ↑ "Albertsons Extends Retail Media Network Via New Partnership". Progressive Grocer. Retrieved 30 January 2026.
  13. ↑ "Smarter Retail Media Outcomes: Perion Joins the Walmart Connect Partner Network". Perion. Retrieved 30 January 2026.
  14. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  15. ↑ "Perion Announces Transformational 'Perion One' Strategy Unifying All of Its Technologies and Brands". Business Wire / Yahoo Finance. Retrieved 30 January 2026.
  16. ↑ "Perion acquires AI platform Greenbids for $65m". Globes. 13 May 2025.
  17. ↑ "Perion Acquires an Advanced AI Company to Accelerate Market Share Expansion and Growth". Adweek. 13 May 2025.
  18. ↑ "Perion Networks buys Canadian ad tech co Hivestack". Globes. 12 December 2023.
  19. ↑ "Hivestack Acquired by Perion for $100M Cash". OOH Today. 12 December 2023.
  20. ↑ "Adtech company Perion acquires Hivestack for $100 million". Campaign Asia. 13 December 2023.
  21. ↑ "Perion Network buys Israeli co Vidazoo for $93.5m". Globes. 10 April 2021.
  22. ↑ Sternlicht, Hezi (4 October 2021). "Perion acquires video monetization platform Vidazoo for up to $93.5 million". CTECH - www.calcalistech.com.
  23. ↑ "Perion buys digital publishing tech co Pub Ocean". Globes. 22 July 2020.
  24. ↑ "Perion buys Content IQ as web goes cookie-less". Globes. 14 January 2020.
  25. ↑ "Perion buys Ukrainian AI startup". Globes. 4 January 2019.
  26. ↑ "Nasdaq-Listed Adtech Company Perion Acquires Marketing Startup Captain Growth". CTECH - www.calcalistech.com. 1 April 2019.
  27. ↑ "Israeli co Perion buys digital ad co Undertone for $180m - Globes". en.globes.co.il. 1 December 2015.
  28. ↑ Shields, Mike (1 December 2015). "Israeli Firm Perion Acquires Undertone for $180 Million". Wall Street Journal – via www.wsj.com.
  29. ↑ "Perion Networks acquires MakeMeReach for $15m - Globes". en.globes.co.il. 11 February 2015.
  30. ↑ Lunden, Ingrid (11 February 2015). "Perion Buys France's MakeMeReach For Up To $13M To Expand In Social Ads And Europe".
  31. ↑ Lunden, Ingrid (30 June 2014). "Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business".
  32. ↑ "Perion acquires US mobile ad co Grow Mobile - Globes". en.globes.co.il. 30 June 2014.
  33. ↑ "Israel's Perion buys mobile advertising firm Grow Mobile". 30 June 2014 – via www.reuters.com.
  34. ↑ Shamah, David. "Israel's Perion buys US firm for up to $42 million". The Times of Israel. ISSN 0040-7909.
  35. ↑ "Perion Completes Acquisition of Conduit's ClientConnect". Haaretz.
  36. ↑ Butcher, Mike (16 September 2013). "Conduit, Worth $1.4BN, Merges With Email Giant Perion (Worth $153M) To Take Its Place On NASDAQ".
  37. ↑ "Perion completes Conduit ClientConnect acquisition - Globes". en.globes.co.il. 2 January 2014.
  38. ↑ "Perion buys SweetPacks for up to $41m - Globes". en.globes.co.il. 8 November 2012.
  39. ↑ "חברת Perion רכשה את SweetIM ב-41 מיליון דולר". כלכליסט - www.calcalist.co.il. 8 November 2012.
  40. ↑ Butcher, Mike (8 November 2012). "Holy Emoticons Batman! — Perion Network Acquires SweetPacks For $41M".
  41. ↑ "Incredimail buys photo-sharing co Smilebox for $25m - Globes". en.globes.co.il. 2 August 2011.
  42. ↑ "Smilebox to be acquired by IncrediMail for up to $40 million - Puget Sound Business Journal". 3 July 2012. Archived from the original on 3 July 2012. Retrieved 26 December 2023.
  43. ↑ "IncrediMail Buys Online Photo Album And Slideshow Creator Smilebox For Up To $40 Million". 1 August 2011.
  44. 1 2 "IncrediMail - Israel's incredible story". The Jerusalem Post | JPost.com. 30 August 2009.
  45. ↑ "IncrediMail to forge ahead on new products - Globes". en.globes.co.il. 10 August 2009.
  46. ↑ "Israel's IncrediMail raises $18.8m in Nasdaq IPO - Globes". en.globes.co.il. 31 January 2006.
  47. ↑ "Josef Mandelbaum, Nili Capital Partners: Profile and Biography". Bloomberg.com.
  48. ↑ "IncrediMail to change name to Perion Interactive - Globes". en.globes.co.il. 18 September 2011.
  49. ↑ "Perion teams with cloud-based security co CYREN - Globes". en.globes.co.il. 8 July 2014.
  50. ↑ Shamah, David (1 August 2014). "Perion extends Microsoft deal, ups mobile business". Times of Israel.
  51. 1 2 "Josef Mandelbaum to step down as Perion CEO". Globes. 27 September 2016.
  52. ↑ "BRIEF-Josef Mandelbaum to step down as CEO of Perion". 27 September 2016 – via www.reuters.com.
  53. ↑ "Perion Networks names Doron Gerstel CEO". Globes. 24 January 2017.
  54. ↑ "Perion Network: Google changes won't harm us". Globes. 14 March 2021.
  55. ↑ "Link-up with TVadSync boosts Perion Network". Globes. 12 October 2019.
  56. ↑ "Perion social campaign platform awarded Google certification". Globes. 16 October 2018.
  57. ↑ "Microsoft renews tie with Perion Network". Globes. 11 March 2020.
  58. ↑ "Ad-tech co Perion unit partners with Pinterest". Globes. 23 September 2019.
  59. ↑ "Perion Network wins Microsoft Advertising award". Globes. 14 February 2022.
  60. ↑ "Perion מתרחבת ומגייסת עובדים - וואלה! כסף". וואלה!. 22 September 2022.
  61. ↑ "Perion claims success for cookieless Mercedes campaign". Globes. 21 September 2022.
  62. ↑ "Outgoing CEO boosted Perion's market cap twelvefold". Globes. 3 February 2023.
  63. 1 2 Shulman, Sophie. "Perion embarks on layoffs after revenue takes hit." Calcalistech, 25 June 2024. https://www.calcalistech.com/ctechnews/article/sjdai5d8r